Who We Are?
Market Strategy & Development (MSD), Cambodia’s premiere marketing and social research consulting firm with over 300 trained and experienced nationwide field researchers stationed in key urban and rural centres throughout the country.
Socio-Economic Monitoring & Evaluation
- Impact evaluation
- Process and output monitoring
- Establishing monitoring systems
Qualitative Research
- Focus Group Discussion
- In-Depth Interviews
Quantitative Research
- Usage & Attitude Studies
- Customer Satisfaction
- Central Location Intercept Testing
- In-home Product Placement – In-use Testing-ad-hoc Consumer Studies
- Brand/Advertising Awareness and Health Tracking
- Mystery Shopping Study
Retail Research
- Retail Census
- Retail Audits
- Distribution and Price Checks
Media Research
- Media Habits Survey & Ad Hoc Studies
- TV Diary
- Advertising Expenditure Monitoring: TV, Radio, & Print
Keywords
Business Management, Market Development